Dr. Katie Andrews of Optometric Associates has taken over his role and is accepting new patients. About Dr Katie can be found here.

In memory:

Dr. Arthur Seiderman, O.D., M.A., F.A.A.O., F.C.O.V.D

Arthur Seiderman, O.D. began his journey in Developmental Optometry early in his career as an optometrist when he saw many children who had one thing in common: 20/20 vision but a low level of concentration. He realized more needed to be done to help these children and furthered his education in Child Development Psychology to better understand how development played into vision.

Dr. Seiderman received his Doctor of Optometry from the Pennsylvania College of Optometry in 1963. He then joined the military and served as a Captain in the United States Army Medical Service Corps from 1963 to 1968. He completed post-graduate studies at both the University of Vienna Medical School in 1966 and Indiana University in 1968.

After starting his career in optometry, he discovered a deficit in visual concentration in many children. This led Dr. Seiderman to pursue a master’s degree in Child Development (Psychology) so he could better understand how to help children who were struggling in school.

Dr. Seiderman published three books:

• The Athletic Eye – January 1, 1983. This was the first major book ever written about vision and the athlete and was translated into Japanese. It focused on improved sports performance through visual training.

• 20/20 is Not Enough – March 2, 1991. Co-authored with Dr. Steven Marcus, this book revealed the astonishing new advances in vision therapy that could significantly reduce eye strain, improve concentration, enhance peripheral vision, depth perception, visual reaction time, and much more.

• Overlooked: 20/20 is Not Enough – January 1, 2012. In this book, Dr. Seiderman uncovered the intimate relationship between brain plasticity, visual awareness, and patterns of personality.

In addition to his books, Dr. Seiderman conducted a case study on optometric vision therapy with a learning-disabled population, which was published in the Journal of the American Optometric Association. He also authored numerous other articles.

Dr. Seiderman’s favorite part of his work was seeing the transformation vision therapy brought to the lives of children and their families. He dedicated his life to perfecting a program that unified vision and learning, and he proudly served the community of Lancaster County for over 30 years, earning their trust and respect.

In his free time, Dr. Seiderman enjoyed sports and was an avid Phillies and Eagles fan. He loved spending time with his wife, Sue Seiderman, and their cats, watching movies based on true events, and attending theater productions both large and small.

EDUCATION

• Fairleigh Dickinson University, Madison, New Jersey
  Master of Arts (M.A.), Child Development (Psychology), May 1973

• Pennsylvania College of Optometry, Elkins Park, Pennsylvania
  Doctor of Optometry, May 1963

• West Virginia Wesleyan College, Buckhannon, West Virginia
  Bachelor of Science, May 1959

• Central High School, Philadelphia, Pennsylvania
  Graduated June 1954

PROFESSIONAL ACCREDITATION

• State of Pennsylvania Licensure, Licensed Optometrist (1963)

HONORS AND AWARDS

• Sixty years of Membership in the American Optometric Association, 2021

• Outstanding Professional in Philadelphia Award from A.D.D. Group at Green Valley Country Club, Plymouth Meeting, Pennsylvania, 1996

• Charter Member of Multidisciplinary Academy of Clinical Education (MACE), President (1990–1992)

• Outstanding Alumnus of the Year, West Virginia Wesleyan College, 1990

• Special Award of Recognition, College of Optometrists in Vision Development, 1989 and 1980

• Nominated to President Carter’s Advisory Council for Handicapped, 1978

PROFESSIONAL ORGANIZATIONS

• Fellow of the American Academy of Optometry (1968–2024)

• Fellow of the College of Optometrists in Vision Development (1975–2024)

• American Optometric Association, Member at Large (1961–2024)

• American Psychological Association, Member at Large (1973–2024)

Dr. Seiderman lectured throughout the United States, Canada, and Europe. His work, which helped thousands overcome concentration, learning, and reading challenges, was reviewed in The New York Times, USA Today, Philadelphia Inquirer, Atlanta Constitution, and the L.A. Times. As one of the world’s leading experts, he was a frequent guest on many national and local TV and radio shows. In Lancaster, he was featured several times in the Lancaster Newspaper, where he also contributed articles for the Lancaster Mom’s section on topics such as ADD/ADHD, autism, alternatives to medication, and how vision therapy could help children and adults alike.

The Association for Developmental Disabilities honored Dr. Seiderman as Professional Man of the Year. He specialized in treating vision-related learning problems since 1971 and left a lasting impact on the field and the community he served. His pioneering research and breakthrough treatment techniques have been widely recognized and adopted by practitioners around the world because of their effectiveness in helping concentration and learning/reading problems.

Dr. Seiderman passed away peacefully in February of 2025 and will be missed deeply. 

OUR CERTIFIED EXPERTS ARE STANDING BY AND READY TO HELP YOU